How To Put Your Personality In Your Marketing To Grow a Small Business
Posted: Wednesday, March 11, 2009
by Antoine King
Over the years I have learned some great ways to build brands with little or zero dollars. One important way to build your brand is by putting your personality in your marketing and branding.
How can you do this? Well, I used youtube to bring over 200,000 people to my website in one month. I consider myself to be something of a comedian so me and my partner put together a cartoon that featured hip hop artist 50 cent. We hired an artist to draw the cartoon and my partner did all the voices. Luckily he is a fantastic actor and he nailed every voice perfectly. We then loaded the cartoon on youtube and we became instant celebrities. The cartoon was placed on thisis50.com by 50 cent himself and we received 50,000 hits in just one week of the cartoon. Many popular blogs took notice and posted the video also. We ending bringing over 200,000 people to our website in one month. This was an example of being in the right place at the right time because thisis50.com was just started and they were looking for content to place. Now they are receiving millions of hits a month so it would be a bit harder to get content placed on the website now. This is a perfect example of us putting our personalities to work. This idea may not work for you but take a look at what is in your reach. Do you play an instrument? Do you have a pet that would make a funny video? Find something in yourself and post it to youtube, you never know you may be the latest youtube sensation.
- Be funny and original (funny videos get more attention)
- Post them to youtube and then post it everywhere you can facebook etc..
- Find something inside of you everyone has a unique quality
- Use a pet, a funny friend, instrument, costume etc...
- Let the world get to know you as a person
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